The ultimate all-in-one marketing glossary

An advertising payment model where the advertiser pays only when a user clicks on their ads.

A metric that identifies the cost of acquiring a customer who makes a purchase.

An advertising payment model where the advertiser pays for each specified action linked to their ad, especially when a user downloads an application or file.

An advertising payment model where the advertiser pays when users interact with their ad.

A metric that measures the cost of generating a new lead and where the advertiser pays for a specific action, such as signing up from a potential customer interested in the ad.

A measurement in advertising where advertisers pay for every 1,000 views or impressions of their ad.