The ultimate all-in-one marketing glossary

A payment model where advertisers pay each time a user views their ad.

A computer program used to automatically read websites by following hyperlinks. Search engines use the information found by a crawler to index the content of websites.

The process used by search engine crawlers to visit new or updated web pages.

A document outlining creative challenges, mission, goals, and approach for a specific digital marketing campaign.

A strategic approach outlining how a marketing goal will be achieved using specific messaging and tone for all creative assets and content pieces.

A TikTok community feature that enables brands and creators to connect and collaborate.