The ultimate all-in-one marketing glossary

A legally binding policy message displayed on a website to enable the visitor to know how their data is being handled or tracked by that site.

Use of cookies to keep a record of users’ journeys on a website or app.

Stands for “Create Once, Publish Everywhere,” which is a sustainable technique to express one piece of content in different formats across different channels to maximize your return.

Factors that Google considers essential in analyzing the performance of your web pages for enhanced user experience. It is known as a search ranking factor.

Measures the average cost of acquiring one customer on a campaign level.

A digital advertising payment model where the advertiser pays for a specified action taken by a potential customer.