The ultimate all-in-one marketing glossary

Metrics that show the number of valuable actions users perform on your website or through a digital marketing channel.

The main reason for the valuable actions users perform on your website.

A metric that shows the number of visitors that buy your product or take a desired action on your site. It measures the effectiveness of your sales process from engagement to conversion.

The systematic process of increasing the percentage of website visitors who take a desired action on the site or app, such as signing up or filling out your contact form.

A method that enables advertisers to get insights into how many users are taking valuable actions on their site or mobile app.

A piece of text sent to a user’s computer or other devices by the website they are browsing. It enables the site to remember information about the user’s visits.