The ultimate all-in-one marketing glossary

Promoting content at different stages of the buying process to ensure it reaches the right user at the right time based on their behaviour and interests.

Reusing existing content by presenting it in a new format, such as converting video information into a blog post.

Strategic distribution of content across different channels on the internet where it is most likely to be read and shared.

The process of creating, curating, and distributing useful and relevant content to improve its performance on the internet as part of an overall digital marketing strategy.

A strategy to display ads according to the content of a website being viewed by a user.

Defined as an activity performed by a user that fulfills the intended purpose, such as buying a product or subscribing to a newsletter.