The ultimate all-in-one marketing glossary

Action Plan

Comprehensive project documentation outlining a series of actions that must be taken to achieve a specific goal within a defined timeframe.

Actions

Activities performed by a digital marketer to reach potential customers through a marketing campaign.

Active Media

A form of digital media such as Facebook, Google, or Instagram where a user can physically engage with the content.

Ad

Paid digital marketing communication messages such as text, images, audio, or video conveyed to the target audience.