The ultimate all-in-one marketing glossary

An ad that comprises multiple images or videos in a single scrollable ad.

Email or message sent to a buyer who visits your online store, adds an item to their cart and leaves without completing checkout.

A programming language that describes how elements such as colour and font in an HTML or other markup language should appear on web pages and adapt to different devices.

An in-depth research of a business problem, process, or solution documented to provide potential clients with a context to determine if they are making the right decision.

Canada’s Anti-Spam Legislation is a federal law that makes it mandatory for marketers to obtain user consent before sending them marketing material via SMS or email.

A Facebook catalogue is a container that keeps items such as descriptions and images that you want to advertise on the social media platform.