The ultimate all-in-one marketing glossary

California Consumer Privacy Act is a regulation that provides more control to customers on how businesses handle their personal information.

A digital platform such as Facebook where transfer of information takes place between senders and receivers.

A software application or computer program used to conduct online chat or conversation via text or voice between a customer support agent and a user or customer.

The highest-ranking role in a company authorized to manage overall business operations.

A corporate executive responsible for the implementation of information technology within a company.

A corporate executive responsible for managing all the marketing activities within an organization.