The ultimate all-in-one marketing glossary

A strategic sequence of marketing activities that promote your product, service, or business.

A collection of campaigns and multiple advertisements that share similar targets. A business starts with one campaign and then adds more campaigns based on targeting preferences as it expands its advertising efforts.

The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, a law that sets rules and limitations for commercial email marketing.

A way of telling search engines which page on the website is the preferred version. It helps in avoiding duplicate content issues in SEO.

A custom application that is consumed on Facebook, such as in an app directory. It is not visually connected with the Facebook business page.

An ad format that enables integrating up to 10 images or videos in a single ad which is displayed in one scrolling post.