The ultimate all-in-one marketing glossary

Also known as the sales cycle, it is a behavioural pattern that a potential customer goes through before buying your product or service.

Direct or indirect action of a potential customer that indicates they are about to make a purchase.

Allows you to share a calendar with your prospect or client so they can see, add, or edit the events and control them.

Ads on mobile devices that encourage users to click on them to call the business directly.

A text or link with an anchor text such as ‘Sign Up’ or ‘Call Now’ placed in an email, ad, or blog post that prompts or encourages a user to respond immediately.

A phone number on a website that is converted into a referral source and used to track and analyze leads or determine how customers found the business.