The ultimate all-in-one marketing glossary

A detailed report or guide that tells readers about a complicated issue and gives the author’s or business’s opinion on it.

An email process in which ESPs make deals with other big email providers like Gmail and Yahoo to monitor email broadcasts and cut down on spam.

An ad size used on the Google Display Network. It is 160 x 600 pixels.

A website’s or IST’s structure. It has no content but is still useful for planning purposes.

Information or advice shared between people. In the digital age, WOM can include online peer-to-peer or B2B communications.

A project that isn’t done yet and is still being worked on or added to.