The ultimate all-in-one marketing glossary

Describes any inquiry made via voice recognition software.

When a mutual connection introduces you to a sales prospect. These prospects are five times more likely to engage with your brand.

An online video seminar, class, or presentation.

Making changes to a website to increase its efficiency and the likelihood that visitors will take the desired actions.

An example of this in marketing is an editor or testing feature that previews the page or email exactly as it would appear when published or sent. This allows you to see and modify the final version before it goes live or is received.

White Hat SEO involves using Google-approved practices, including having a clear structure, lots of links between pages, and mobile-friendly optimization.