The ultimate all-in-one marketing glossary

A video that was created specifically for sharing on social media platforms, as opposed to being posted as a link to another site.

An image that shows a preview of your video while browsing YouTube.

A type of conversion in which a user sees an ad but does not click on it. They later convert by buying or filling out a lead form.

A Google Ads setting that determines how long a view-through action will be considered a conversion.

An advertising strategy that limits how much you’ll pay per 1,000 impressions.

The sharing or quick spread of social media content among a population, a market, or a target audience.