The ultimate all-in-one marketing glossary

Beneficial actions for a business, like ecommerce transactions or contact information sharing.

Impressive but non-goal-related metrics. For instance, high page views without conversions.

Version control tracks changes to a file or set of files over time so you can recall specific versions later. It’s used to manage changes to computer programs, documents, large websites, and other information.

The dimensions of a video format.

A mobile app interstitial ad unit that plays a video between views.

A video sharing system that doesn’t require a certain device or a set viewing time for users to watch videos.