The ultimate all-in-one marketing glossary

A user’s journey through a website or app to reach a goal.

User satisfaction is measured by factors like dwell time, and it’s a key consideration in RankBrain, which aims to deliver results that will address the user’s intent rather than ones that closely match the words they entered.

Content from your audience and customers, such as product reviews, testimonials, and recommendations.

Identity on social media. On Twitter, the @ symbol precedes the username.

Unique Selling Proposition. This is what distinguishes your product or service.

Urchin Tracking Module. Google Analytics uses UTM codes to track website traffic sources and details.