The ultimate all-in-one marketing glossary

Mass communication methods that predate digital ones.

Visits made to a website or other destination online.

Increases in traffic that are substantially higher than the average.

A marketing plan that takes into account how much time is spent watching TV and how much time is spent on your website or on social media. It enables you to observe how TV commercials affect your audience’s shifting online behaviour.

A keyword search that indicates a buyer’s intent.

A general direction in which something is evolving or shifting.