The ultimate all-in-one marketing glossary

Newsworthy, timely content related to a topic.

Talking points.

The value of a single sale, which may or may not be the most you can get at that time.

Any interaction with a prospective buyer to exchange information, answer questions, or complete a transaction.

Tracking conversations and individual actions like email opens, webinar registrations, and content downloads.

An HTML code snippet used to track user behaviour on websites or within emails for marketing purposes like retargeting.