The ultimate all-in-one marketing glossary

A community of like-minded people.

An action that indicates a buying opportunity. A target account’s new acquisition, a prospect’s online complaint about their current solution, or a customer advocate’s new job are examples.

A YouTube video ad format that provides the viewer with viewing options, including the option to skip ads.

An eCommerce advertising strategy. It generates shopping cards from Google Merchant Centre product data.

YouTube ads that play before, during, or after other videos. After five seconds, viewers can skip the ad.

YouTube video ads that appear next to related videos, in search results, or on the home page.