The ultimate all-in-one marketing glossary

Try it, measure it, and tweak it. When testing marketing campaigns, this is a process that is done repeatedly.

Your website’s search engine results page (SERP) title. Title tags are the first thing users see after a search, making them one of the most crucial on-page elements.

A tag in HTML that specifies the name of a page. This appears as the link title in search engine results and in a new browser tab.

Top of Funnel. Refers to the early stages of engagement.

Communication style of a brand or business.

A marketing strategy that targets all website partners in a specific category.