The ultimate all-in-one marketing glossary

A part of digital marketing that focuses on how to market a business effectively on social media platforms.

Data collection on social media topics or engagements.

Identifying and responding to brand mentions.

A web platform that lets users create personal or professional profiles to share news and data and connect with other users.

The use of social media to build relationships with customers.

Social selling proficiency and execution. It’s measured across Brand, Relationships, Insights, and People.