The ultimate all-in-one marketing glossary

Links to your various social media profiles. When included in an email or other content, they become clickable.

Monitoring and analyzing online conversations about a company or brand through the use of software and digital or social media channels.

A catch-all phrase for the various resources that make online socializing possible.

A virtual community that bonds over shared interests, goals, and values.

Business-to-audience or audience-to-audience correspondence.

Describes all social media marketing and promotion activities for a business.