The ultimate all-in-one marketing glossary

Soft Bounce

An email process in which the email server can’t send your message but will keep trying for a certain amount of time.

Software As a Service (SaaS)

An online service that bills users either once or on a recurring basis to use an automated system or application to complete one or multiple tasks.

Source

Google Analytics uses platform names like Google, Facebook, Twitter, Bing, MailChimp, and others to identify the source of a user’s website visit.