The ultimate all-in-one marketing glossary

Platforms for social media.

In a CRM tool, a process that works on two levels. The first way is through the private social network that all modern CRM tools have. The second is how the CRM works with the social parts of the internet.

Informative, educational content in multiple formats to meet your audience’s needs.

A CRM platform that integrates social media and lets you use social tools for internal communication, providing the same level of insight as traditional channels.

Comments, shares, likes, and clicks on posts or ads on social media.

Social customer data management and analysis to activate and adjust business or marketing programs.