The ultimate all-in-one marketing glossary

A marketing strategy that uses recency, frequency, and monetary value to identify the “best” customers.

Expandable banners, embedded audio and video, and other interactive ad formats.

A Pin with additional information that adds context to an idea.

An expanded search engine results page listing that includes more than just the title, URL, and brief description typically seen.

HTML markup added to website code to categorize content.

A marketing metric used to evaluate and improve advertising campaigns by calculating the return on investment for paid media, such as ads.