The ultimate all-in-one marketing glossary

A file in a website’s root directory that controls search engine spiders.

A marketing qualified lead that is sent to sales after review. This opportunity has been evaluated and determined to be worth pursuing.

A method for improving sales productivity by providing salespeople with the content, training, and analytics they need to have successful conversations.

A company-led buying process for products, services, and solutions. The sales funnel begins with awareness and ends with purchase.

Digital selling framework based on principles. The DMI Method for digital selling includes DMI 3i Principles, DMI Sales Framework, and DMI Digital Sales Process.

SQLs are SALs that have been qualified by phone or email and are ready for direct sales team contact to convert them into customers.