The ultimate all-in-one marketing glossary

A website formatted for the screen it’s on. The layout adapts to the website visitor’s screen.

The stage when a company tries to make the customer feel special and increase recommendations.

An investment’s profit or financial growth.

Like ROI, but for marketing investments and activities.

Sharing another user’s tweet with your own audience.

A SAM metric that measures lead source revenue and indicates which channels generate the most revenue.