The ultimate all-in-one marketing glossary

A native tool in Facebook that helps you get valuable insights about your audience from Facebook activity. You can utilize the data to deliver messages that match the interests and behaviour of your audience.

Enables you to understand the level of knowledge your audience has about your product, service, or brand.

The method of observing the reaction and feedback from users on digital media channels about your product, service, brand, or competitors.

The total number of people who see your marketing material.

A method to identify the habits, interests, and characteristics of a group of individuals who could be your potential customers.

A subgroup of individuals within the target audience that differ in characteristics.