The ultimate all-in-one marketing glossary

A digital marketing strategy used to target specific users based on their interests in order to deliver tailored ads to build stronger connections.

The specific group of consumers who are most likely to be interested in buying your product or service.

Enables you to auto-optimize your bids when advertising on Twitter. It is suitable for those with a flexible budget.

The process of automating manual and repetitive tasks in marketing to save time.

A SAM metric that shows the most profitable channels for SAM.

The average amount spent when a customer places an order on a mobile app or website. It helps businesses understand their marketing and pricing strategies.