The ultimate all-in-one marketing glossary

Creating individualized experiences for users.

Data gathered by web analytics that can be used to identify a website visitor.

An advertising metric calculated from the number of times a phone number appeared in an ad and the number of calls that number generated.

Photographic social media posts. They can also have text in them.

Pinterest’s own content format. People use Pinterest to create, discover, and save ideas from all over the Internet.

The feature that enables users to upload a photo or video to a board on Pinterest.