The ultimate all-in-one marketing glossary

Method of advertising in which existing customers are encouraged to tell their friends about a product or service.

The number of first-time visitors who have never been to your site before.

A social app for live streaming that Twitter bought. It lets people broadcast live videos and interact with others around the world.

Marketing in which the people being marketed to have chosen to receive information from the marketer or given the marketer permission to do so.

What you project. It conveys what you do and matches buyers’ impressions. Strong personal brands increase prospect response rates.

Channels with personal data and one administrator.