The ultimate all-in-one marketing glossary

An add-on for Google Chrome that makes it easy to pin images, articles, and more to your Pinterest boards.

The total number of sales opportunities that are open during a forecast period.

A hidden image file that is put on a website and helps track how many times people interact with a brand on different platforms.

Ad strategy that allows you to pick and choose which apps and websites will display your ads.

A plan to execute all email strategy tactics, including the required staff, time, budget, and other resources. When necessary, the plan arranges these elements chronologically.

An individual social media channel. See also channel.