The ultimate all-in-one marketing glossary

Continuously re-informing the subsequent iteration of the digital sales process with lessons learned from each phase.

A programming language that allows for the dynamic insertion of website content, links, metadata, and other elements. However, JavaScript can potentially make it harder for search engine bots to crawl and index web pages, as well as lengthen the time it takes for users to load a web page.

A measurable indicator of a company’s success in achieving its primary business or marketing goals. KPIs are essential to digital marketing because they provide metrics, data, and benchmarks to enhance processes, campaigns, and content.

A multi-word search term. Often used interchangeably with keyword, although a key phrase often contains at least four words.

A word or phrase that will cause your advertisement or content to appear.

Occurs when a website utilizes a single keyword in multiple locations, causing several pages to compete for the same search ranking.