The ultimate all-in-one marketing glossary

The phase in which a company seeks to boost emotional engagement.

A link from one page to another within the same website.

A numerical tag assigned to each device or entity participating in an internet protocol-based computer network.

A mobile ad unit that appears in the space between two items on a mobile website or app.

The advertising space available on web and mobile channels, such as banners, video, audio, in-app, native ads, SMS, and mobile web.

Allows you to monitor and track visitors to your website. With IP tracking, you are able to identify the server that accessed your website and, in many cases, the business or organization that it belongs to.