The ultimate all-in-one marketing glossary

A rise in the number of people who follow a business page, handle, or social account on social media.

Social media connections who receive updates from those they follow.

A best estimate of a result, such as how much revenue will be generated from a particular campaign or over a given time period.

A website that facilitates the exchange of information and ideas between users. A moderator typically oversees the forum.

The framework through which a strategy or campaign operates.

A metric for display advertising that measures the average number of times a user views an advertisement.