The ultimate all-in-one marketing glossary

The act of uploading a previously constructed website to a web server. This action is performed using an FTP client.

A rule that restricts or shapes the results returned by an analytics database in response to a submitted information query.

The time it takes for your company to respond to a customer concern. This is one of the most influential metrics affecting customer satisfaction.

Self-collected information about your target audience, as opposed to third-party information.

The total number of requests for pages containing Flash-based content made by users of the site during the measurement period.

A user who has subscribed to receive your posts and view them in their feed.