The ultimate all-in-one marketing glossary

An advertising technique that enables a business to communicate directly with potential customers or existing customers via mobile messaging, email, online display ads, promotional letters and more.

Users who visit your website by typing your site URL in a browser.

Involves an in-depth research process where you find or learn something new for the first time.

A type of online advertising that displays ads in formats including images, banners, video, animations or slideshows on a web page.

A group of websites and apps where your ad can appear. Google Display Network (GDN) comprises more than 2 million websites that can display ads to users through the platform.

An individual business or website that partners with Google Display Network to display ads on its group of websites.