The ultimate all-in-one marketing glossary

Taking advantage of digital channels and tools to engage with the right audience in unique ways.

Using a set of plans to guide your long-term digital objectives and operate across different digital channels used by your customers.

The process of improving the productivity of your sales resources by employing digital tools to identify geographical challenges that may be impacting your business performance.

Leveraging digital tools and platforms to encourage customers to purchase a similar and more expensive product or service they are interested in to make the sale more profitable.

User-related data that informs your business about information such as age, gender, device in use, channel, location, and country.

A marketing communication method wherein a personal message is sent directly to a potential customer via email or social media ‘inbox’ such as Direct Message on Twitter.