The ultimate all-in-one marketing glossary

Customer Persona

A semi-fictional representation of your ideal customer based on the research and data of your real customers.

Customer Testimonials

Reviews or opinions provided by satisfied customers after they buy your product or service. It primarily covers their experience of interacting with your business.

Data

A collection of facts and statistics used for reference or analysis.

Dayparting

A tactic used to schedule ads for specific times of day to reach your target audience more effectively.