The ultimate all-in-one marketing glossary

The total cost of acquiring a new consumer through digital advertising efforts.

Resource consisting of client or customer information collected and shared across your business for marketing purposes.

The relationship established between a brand and its consumers to build brand loyalty and awareness.

The perception and feelings your customers have after interacting with your business or brand.

A set of phases a customer goes through while interacting with your brand.

The measure of the total income a business can expect from a customer throughout their relationship with a company. In general, this metric applies to companies having a high number of repeat customers.