The ultimate all-in-one marketing glossary

Customers who like your brand and actively promote it through word of mouth or positive reviews.

The emotional connection between consumers and a brand.

A person who represents a brand and promotes its products or services through advertisements or spreading knowledge on social media channels.

A marketing term for showing the extent to which customers recognize a brand through its visual assets, tagline, product or service name.

Managed and operated by an advertiser or company to transfer marketing content from the point of origin to the point of consumption.

Content such as images, text, or video that reaches the target audience to help create the idea of a brand and its values in their minds.