The ultimate all-in-one marketing glossary

The text, paragraphs, photos, or videos that form the main content on a webpage.

A structured form of search that enables users to add words or phrases such as AND, OR, and NOT to produce more relevant results.

Refers to the closing stage, where the seller or marketer proceeds with the sale.

Highly potential customers who are prepared to buy your product or service.

A metric that determines the number of users who visit a website and leave without clicking on any other page on the website.

An intangible marketing concept that differentiates a business from its competitors and helps people identify the personality of a company or individual.