The ultimate all-in-one marketing glossary

A search term that a user types into a search engine to find something.

An auction used by advertising networks where the winner pays $0.01 more than the second-place ad placement.

Information that was originally gathered from primary sources.

Classifying subscribers into subsets based on known or discovered characteristics, such as age, location, interests, preferences.

A software development firm specializing in web analytics and brand awareness.

Sentiment analysis is the process of classifying words as neutral, negative, or positive based on how they are used in context. It is also referred to as opinion mining.