The ultimate all-in-one marketing glossary

Search engines store and index all the pages they know about and can deliver to users who type in queries. Pages in the index are usually “cached” (stored) from a specific date and time, but they are regularly re-crawled and re-cached.

Using search engines for paid or organic marketing. It boosts quality website traffic.

Optimizing your website or web page to increase organic search engine rankings and non-paid search traffic.

The list of websites returned by a search engine such as Google, Bing, or Yahoo! when a user types in a keyword or key phrase.

A program that finds and identifies keywords or search queries in a database.

The user’s goal, task, or need that drives their search query.