The ultimate all-in-one marketing glossary

Quality Rater Guidelines, also known as Search Quality Rating Guidelines, are Google’s manual content review guidelines. Quality Raters perform these checks and provide feedback to Google to help it improve its algorithm to rank the best content highest.

A measure of how relevant an ad, keyword, or website page is.

A retweet with additional comments added before posting.

RankBrain is Google’s third ranking factor after content and links. It’s part of Google’s search algorithm and uses AI to understand new keyword queries. New keyword queries make up 15% of daily searches.

Search engines’ content ranking process. High-ranking pages appear higher in search engine results.

Search algorithm factors that affect a webpage’s placement in search engine results.