Dual Screening
A tactic where marketers display targeted online ads while their audience is watching traditional mass media such as TV. This could include showing trending Twitter hashtags during breaking news events on live TV.
- A/B Testing
- Abandonment-Rate
- Above The Fold
- Accelerated Mobile Page (AMP)
- Account
- Acquisition
- Action Plan
- Actions
- Active Client
- Active Media
- Activity Rate By Channel
- Ad
- Ad Auction
- Ad Blockers
- Ad Click
- Ad Exchange
- Ad Extension (Google Ads)
- Ad Extensions
- Ad Formats
- Ad Groups
- Ad Impression
- Ad Impression Arrival
- Ad Network
- Ad Platform
- Ad Rank
- Ad Saturation
- Ad Scheduling
- Ad Space
- Ad Unique User
- Ad Unit
- Adaptive Web Design
- Adobe Analytics
- AdRoll
- Ads Manager
- Advertiser
- Advertising Tag Line
- Advocates
- Affiliate Marketing
- Affiliate Publisher
- Affinity Audience
- Affinity Content
- Aggregated Curation
- Aggregated Posting
- Ahrefs (Tool)
- Algorithms
- Alphabet
- Alt Text
- Analytics
- Analytics Tool
- Anchor Text
- Annotations
- API (Application Programming Interface)
- App (Application)
- App Monetization
- App Store Optimization (ASO)
- Attribution
- Auction Buy
- Audience Attitude
- Audience Behaviour
- Audience Engagement
- Audience Insights
- Audience Levels Of Understanding
- Audience Listening
- Audience Reach
- Audience Research
- Audience Segments
- Audience Targeting
- Audiences
- Automatic Bid
- Automation
- Average Deal Size By Lead Source
- Average Order Value (AOV)
- Average Position
- Average Visit Duration
- Awareness
- B2B Content
- B2C Content
- Backlink
- Banner Ad
- Barriers To Entry
- Behavioural Analytics
- Behavioural Data
- Behind The Scenes (BTS)
- Benchmarking
- BERT
- Best Case
- Bid
- Bid Auction
- Bid Modifiers
- Bing
- Bing Webmaster Tools
- Black Hat SEO
- Blocking
- Blog
- Blogging
- Board
- Body Content
- Boolean Search
- Bottom Of Funnel (BOFU)
- Bottom Of The Funnel Customers
- Bounce Rate (BR)
- Brand
- Brand Advocates
- Brand Affinity
- Brand Ambassador
- Brand Awareness
- Brand Channel
- Brand Content
- Brand Engagement
- Brand Identity
- Brand Personality
- Brand Positioning
- Brand Purpose
- Brand Sentiment
- Brand Story
- Brand Storytelling
- Brand Values
- Brand Visibility
- Breadcrumbs
- Broad Match
- Broadcast
- Budget
- Budget, Authority, Need And Timeframe (BANT) Criteria
- Bumper Ad
- Business Goals
- Business Listing
- Business Objectives
- Business Value Proposition (BVP)
- Business-To-Business (B2B)
- Business-To-Consumer (B2C)
- Buyer Persona
- Buyer’s Journey
- Buying Cycle
- Buying Signal
- Calendar Sharing
- Call Ads
- Call To Action (CTA)
- Call Tracking Number (CTN)
- Campaign
- Campaign And Ad Groups
- CAN-SPAM Act
- Canonical
- Canvas Application
- Carousel
- Carousel Ad
- Cart Abandonment Email
- Cascading Style Sheets (CSS)
- Case Studies
- CASL
- Catalogue (Facebook)
- CCPA
- Channel
- Chatbot
- Chief Executive Officer (CEO)
- Chief Information Officer (CIO)
- Chief Marketing Officer (CMO)
- Chief Operating Officer (COO)
- Chief Security Officer (CSO)
- Chief Technology Officer (CTO)
- Chronological Curation
- Churn Rate
- Click
- Click Share
- Click-To-Call
- Clickthrough Rate (CTR)
- Client Lifecycle
- Cloaking
- Close Plan
- Commit
- Communication Style
- Community Density
- Community Management
- Community Of Interest
- Company Page
- Company Page Analytics
- Competitive Insights
- Competitive Landscape
- Competitive Research
- Competitor Analysis
- Competitor Monitoring
- Completed Download
- Connection
- Consideration
- Consumer Barometer
- Consumer Insights
- Container Tag
- Content
- Content Audit
- Content Calendar
- Content Creation
- Content Curation
- Content Discovery
- Content Distribution
- Content Exclusions
- Content Management
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Content Personalization
- Content Repurposing
- Content Seeding
- Content Strategy
- Content Targeting
- Conversion
- Conversion Metrics
- Conversion Objective
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Cookie
- Cookie And Privacy Policy
- Cookie Tracking
- COPE
- Core Web Vitals
- Cost Per Acquisition (CPA)
- Cost Per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Conversion (CPC)
- Cost Per Download (CPD)
- Cost Per Engagement (CPE)
- Cost Per Lead (CPL)
- Cost Per Mile (CPM)
- Cost Per View (CPV)
- Crawler
- Crawling
- Creative Brief
- Creative Strategy
- Creator Marketplace
- Criteo
- CRM Dashboard
- Cross-Linking
- Cross-Posting
- Crossing The Chasm
- Cultural Trend Research
- Customer Acquisition Cost (CAC)
- Customer Detail
- Customer Engagements
- Customer Experience
- Customer Journey
- Customer Lifetime Value (CLV Or CLTV)
- Customer Persona
- Customer Relationship Management (CRM)
- Customer Testimonials
- Dashboards
- Data
- Dayparting
- Deadlines
- Deal Review
- Defined Audience Targeting
- Delivery Rate
- Demand Waterfall
- Demographics
- Description
- Desk Research
- Devices
- Digital Advertising
- Digital Advertising Audit
- Digital Audit
- Digital Brand Management
- Digital Channels
- Digital Crisis Management
- Digital Cross-Selling
- Digital Data
- Digital Display Advertising
- Digital Engagement
- Digital Formats
- Digital Insights
- Digital Marketing
- Digital Marketing Plan
- Digital Media
- Digital Messaging
- Digital Research
- Digital Sales Forecasting
- Digital Sales Leadership
- Digital Sales Messaging
- Digital Sales Strategy
- Digital Selling
- Digital Strategy
- Digital Territory Analysis
- Digital Upselling
- Dimensions
- Direct Mail Or Message (DM)
- Direct Marketing
- Direct Traffic
- Discovery
- Display Ads
- Display Network
- Display Partner
- Disruptive App
- Distilled Curation
- DMP (Data Management Platform)
- Domain Authority/ Domain Rating
- Domain Name
- Domain Name System (DNS)
- Double Opt-In
- Drive Product Recall
- DSP (Demand-Side Platform)
- Dual Screening
- Duplicate Content
- Dwell Time
- Dynamic Ads
- Dynamic Content
- E-A-T (Expertise, Authoritativeness, & Trustworthiness)
- Earned Media
- Ecommerce Revenue
- Ecommerce Transactions
- Email And Automation Marketing
- Email Deliverability
- Email Filtering
- Email Marketing
- Email Service Provider (ESP)
- Email Subscriptions
- Emotional Intelligence
- Emotional Response
- Employee Advocacy
- Empowered Customers
- Enablement
- Engagement
- Engagement Metrics
- Engagement Rate
- Entry Page
- Ephemeral Content
- ESP (Emotional Selling Proposition)
- Event
- Event Posts
- Event Tracking
- Evergreen Content
- Exact Match
- Executive Profile
- Executive Sponsor
- Exit Page
- Expanded Text Ad (ETA)
- Explicit Lead Scoring Metric
- Facebook Ads
- Facebook Business Manager
- Facebook Carousel
- Facebook Creative Hub
- Facebook Creator Studio
- Facebook Event
- Facebook Live
- Facebook Messenger
- Facebook Pages
- Facebook Pixel
- Facebook Profile
- Facebook Watch
- Feature Creep
- Featured Snippet
- File Transfer Protocol (FTP)
- Filter
- First Response Time
- First-Party Data
- Flash Impressions
- Follower
- Follower Growth
- Followers
- Forecast
- Forum
- Framework
- Frequency
- Friction Points
- Friends
- Funnels
- G.R.O.W
- Gantt Chart
- GDPR
- Geo-Tagging
- Geo-Targeting
- Geofencing
- Geographic Analytics
- Geographical IP Analysis
- Goals
- Google Ads
- Google Ads Reach Planner
- Google Adsense
- Google Alerts
- Google Analytics (GA)
- Google Analytics 4 (GA4)
- Google Business Profile
- Google Display Network
- Google Hummingbird
- Google Keyword Planner
- Google Merchant Center
- Google My Business
- Google Performance Planner
- Google Search Console
- Google Tag Assist
- Google Tag Manager (GTM)
- Googlebot
- Group Boards
- Group Experience
- Implicit Lead Scoring Metric
- Impression
- Impression Share
- Impression To Conversion Rate (Imp Cvr)
- In-App Ad
- In-Market Audiences
- Inactive Client
- Inbound Link
- Inbound Marketing
- Inbound Strategy
- Index
- Indexed Page
- Indexing
- Individual Experience
- Industry Influencers
- Industry Trend Research
- Influenced Customers
- Influencers
- Infographics
- Information Architecture (IA)
- Informational Keyword
- Initiate (DMI) Principle
- InMail
- Insights Tool
- Instagram Feed
- Instagram Live
- Instant Experience
- Instant Message
- Instream Pre-Rolls
- Integrate (DMI) Principle
- Integrated Marketing Communication (IMC)
- Interest
- Internal Link
- Internet Protocol Address (IP Address)
- Interstitial Ad
- Inventory
- IP Tracking
- Iterate (DMI) Principle
- Landing Page
- Latent Semantic Indexing (LSI)
- Lead
- Lead Builder
- Lead Generation
- Lead Magnet
- Lead Nurturing
- Lead Nurturing Funnel
- Lead Response Time
- Lead Scoring
- Like
- Link Building
- Link Clicks
- Link Juice
- Link Popularity
- Link Posts
- LinkedIn Connection
- LinkedIn Group
- LinkedIn Sales Navigator
- Listening
- Local Search
- Local SEO
- Local Service Ads
- Location Targeting
- Location-Based Advertising
- Long-Tail Keywords
- Lookalike Audience
- Lost Client
- LTV Or Lifetime Value
- Machine Learning
- Mail Merge
- Mailchimp
- Market Gaps
- Market Research
- Market Share
- Market Trends
- Marketing Automation
- Marketing Automation Workflow
- Marketing Qualified Lead (MQL)
- Marketing-360
- Mashup Curation
- Maslow’s Hierarchy of Needs
- Match Type
- Maximum Bids
- Measurable
- Measurement
- Media Brief
- Media Strategy
- Medium Report
- Meme
- Mention
- Messaging
- Meta Description Tag
- Metatag
- Methodology
- Metrics
- Metrics Management
- Mid Position Unit (MPU)
- Middle Of the Funnel Customer
- Milestones
- Mindmap
- Mobile Ad Server
- Mobile Banner
- Mobile First Indexing
- Mobile Marketing
- Mobile-Friendly
- Mobile-Friendly Website
- Mobilegeddon
- MOFU
- Monitoring Tools
- Moz
- Multi-Threading
- Multimedia Message (MMS)
- Mute Words
- Objective
- Off-Page Optimization
- Off-Ramp
- Offer Posts
- Omni Channel Marketing
- On-Boarding Client
- On-Page Optimization
- One-To-Many
- One-To-One
- Online Display
- Online Survey Platforms
- Onlyness
- Open Opportunity Rate
- Open Rate
- Opportunities
- Opportunity By Lead Source
- Opportunity Methodologies
- Optimization Score
- Organic Listing
- Organic Search
- Organic Traffic
- Organically
- Organizational Flow
- Organizational Maturity
- Outbound Marketing
- Outdoor
- Outreach
- Overarching Strategy
- Overlapping
- Owned Media
- Owned Research
- Page Application
- Page Authority/URL Rating
- Page Experience Signals
- Page Heading
- Page Impression
- Page Speed
- Page Title
- Page Views (PV)
- PageRank
- Pages Per Visit
- Paid Ads
- Paid Media
- Paid Search
- Pareto Principle
- Passive Audience
- Path
- Pay Per Click (PPC)
- Payment Gateway
- Peer-To-Peer (P2P)
- Percentage Of New Visits
- Periscope
- Permission-Based Marketing
- Personal Brand
- Personal Channels
- Personalization
- Personally Identifiable Information (PII)
- Phone-Through Rate (PTR)
- Photo Posts
- Pin
- Pin It
- Pinterest Browser Button
- Pipeline
- Pixel
- Placement Targeting
- Plan Of Action
- Platform
- Point Of Contact
- PointDrive
- Political Mapping
- Porter’s Five Forces
- Position Zero
- Positioning
- Posting Calendar
- Predictive Analysis
- Predictive Analytics
- Premium Account
- Premium Buy
- Premium Network Buy
- Primary Channels
- Primary Data
- Primary Focus
- PRISM Funnel
- Pristine Spam Trap
- Processes
- Product Development
- Programmatic Advertising
- Programmatic Display
- Progressive Web Apps
- Project Brief
- Project Manager
- Promoted Pins
- Propensity Model
- Psychographics
- RankBrain
- Ranking
- Ranking Factors
- Reach
- Real-Time Bidding (RTB)
- Really Simple Syndication (RSS)
- Recall
- Reciprocal Link
- Recycled Spam Trap
- Redirect
- Referral
- Referral Traffic
- Refinement
- Remarketing
- Remnant Inventory
- Reports
- Reposts
- Repurpose
- Resource Map
- Resource Planning
- Responsive Web Design
- Responsive Website
- Retention Stage
- Return On Investment (ROI)
- Return On Marketing Investment (ROMI)
- Retweet
- Revenue By Lead Source
- RFM Analysis
- Rich Media
- Rich Pin
- Rich Results
- Rich Snippets
- ROAS Or Return on Ad Spend
- Robots.Txt
- Sales Accepted Lead (SAL)
- Sales Enablement
- Sales Funnel
- Sales Method
- Sales Qualified Lead (SQL)
- Scheduling
- Schema Markup
- Search
- Search And Explore
- Search Engine Advertising (SEA)
- Search Engine Algorithm
- Search Engine Index
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Search Engines
- Search Intent
- Search Query
- Second Price Auction
- Secondary Data
- Segmentation
- SEMrush
- Sentiment Analysis
- SEO Audit
- Session Duration
- Sessions
- Share Of Wallet (SOW)
- Shares
- Shopify
- Shopping Ads
- Short Message Service (SMS)
- Short-Tail Keywords
- Showcase Ads (Google Ads)
- Similar Audiences
- Single Opt-In
- Site Map
- Site Speed
- Site Traffic
- Situation Analysis
- Skyscraper
- SlideShare
- Slideshow
- Slug
- Slumped Contacts
- Smart Campaign
- SMART Goals
- Smartphone
- Snapchat
- Social Account Management (SAM)
- Social Account Management Tools
- Social Account Plan
- Social Assets
- Social Bookmark
- Social Channels
- Social Collaboration
- Social Content
- Social CRM
- Social Engagement
- Social Intelligence
- Social Links
- Social Listening
- Social Media
- Social Media Community
- Social Media Conversations
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Social Media Tracking
- Social Monitoring
- Social Network
- Social Selling
- Social Selling Index (SSI)
- Social Sharing
- Socio-Economic Data
- Soft Bounce
- Software As a Service (SaaS)
- Source
- Source Report
- Spam
- Spam Complaint
- Sponsored Content
- SSL Certificate
- Stakeholder
- Story
- Storyboarding
- Strategic Statement
- Strategic Writing
- Strategy
- Structured Data
- Style Guide
- Subscribe
- Subscribed Audience
- Sweet Spot
- SWOT Analysis
- Tactics
- Tag
- Tangible Assets
- Target Bids
- Target Persona
- Targeting
- TBT
- Team Link
- Technical SEO
- Territory
- Testing
- Text Link
- The Snorkel/Scuba Method
- Third-Party Data
- Third-Party Data Analysis
- Thumbnail
- TikTok
- Time Management
- Timeline
- Timelines
- TIMITI
- Title Tag
- Title Tags
- TOFU
- Tone Of Voice
- Topic Targeting
- Topical Content
- Topics
- Total Order Value (TOV)
- Touchpoint
- Tracking
- Tracking Pixel
- Traditional Marketing
- Traffic
- Traffic Spikes
- Trans-Time Mapping
- Transactional Keyword
- Trend
- Tribe
- Trigger Event
- TrueView (YouTube)
- TrueView For Shopping
- TrueView In-Stream
- TrueView Video Discovery
- Trust Signals
- Tweet
- Twitter Card
- Twitter Moments
- Twitter Trend
- Typo Spam Trap
- Uniform Resource Locator (URL)
- Unique Selling Point (USP)
- Unique User
- Unique User Duration
- Unique Visitor (UV)
- Unique Visitors
- Universal Analytics
- Universal App Campaign
- Unsubscribe Rate
- Uplift Modelling
- Upselling
- URL
- URL Parameter
- Usability Testing
- User Experience (UX)
- User Intent
- User Interface (UI)
- User Journey
- User Satisfaction
- User-Generated Content (UGC)
- Username
- USP
- UTM
- Valuable Actions
- Vanity Metrics
- Version Control
- Video Aspect Ratio
- Video Interstitial
- Video On Demand (VOD)
- Video Posts
- Video Thumbnail
- View-Through Conversion
- View-Through Conversion Window
- Viewable Cost Per Thousand Impressions (VCPM)
- Viral
- Viral Content
- Virality
- Virtual Desktop Infrastructure (VDI)
- Visit
- Visual Display Banner
- Vlog
- Voice Search
