The ultimate all-in-one marketing glossary

Unsponsored and unpaid results from a search engine.

Navigational keywords are queries on search engines for a specific website or web page.

A set of specifications for mobile devices, such as smartphones, that allow for short-range communication (generally less than 4 cm or 1.6 in).

Keywords used to prevent advertisements from appearing on search engines when certain subjects are searched.

Ad strategy that ensures you do not serve for certain searches that may generate a low return on investment (ROI) or reflect negatively on the brand.

Network etiquette. In essence, the expected level of conduct for online communication. Netiquette encompasses both online courtesy and cyberspace’s informal “rules of the road.”