The ultimate all-in-one marketing glossary

A variant of your website that is displayed to mobile users. It has been optimized for mobile display.

A change that Google made to its search engine algorithm in 2015 that prioritizes websites that look good and work well on mobile devices.

Middle of funnel. When talking about engagement, this is the stage where you’re building a relationship with your prospect.

Tools for observing data and patterns in a particular field.

A software service provider that develops marketing analytics and inbound marketing software.

The process of locating, getting in touch with, and engaging with numerous contacts inside a single target account. Sellers have been compelled to break the one-relationship habit in their target accounts as buying committees have grown and the possibility of key contacts departing has increased.