The ultimate all-in-one marketing glossary

Informational keywords are search engine queries that are used when a user is seeking information.

Using digital techniques to determine where your customers interact online.

A LinkedIn tool that enables you to send messages to any member, regardless of any prior connection, relationship, or available contact information.

A program that can assist in determining whether or not a company’s actions have an effect on its objectives.

A popular social network for sharing photos and videos that is owned by Facebook.

An algorithm that determines which photos and videos the user will find most interesting.