The ultimate all-in-one marketing glossary

A Google Ads metric that indicates the number of clicks your ad received out of the total number of clicks your ad could have achieved as estimated by Google.

A clickable ad that enables a mobile user to connect with a company representative via phone call.

The ratio of users who click on your ad to the number of users who viewed the ad.

A term that describes the steps a prospect goes through before making a purchase decision and becoming a client. It comprises four elements, including onboarding, active, inactive, and lost.

A Black Hat SEO technique in which a server delivers different content to the search engine compared to what the users see.

The fourth step in the Excel CRM tool that provides a roadmap to close a sale successfully.