The ultimate all-in-one marketing glossary

Also known as on-air advertising, it is a way of advertising on television, radio and the internet.

A set amount of funds available for creating and running digital marketing campaigns.

A framework that determines how qualified a prospect is to become a customer of your company or brand.

A short and non-skippable video ad of up to 6 seconds that appears on a user’s screen before they can watch the main video.

A predetermined target a business plans to achieve in relation to its actions.

Information such as name, address, and contact number of a business listed on platforms such as Google Business Profile, Facebook, LinkedIn, and Yelp.